The financial comparisons and ability to create custom peer groups truly allow us to conduct the necessary analysis to challenge ourselves in our strategic planning process. The market analysis is significantly helpful in assessing both opportunities and challenges in each market we serve, thus allowing us to better understand whether our financial results in those markets are attributable to our execution or to market-specific factors. Most of all, having the insight and facilitation of our Senior Strategist helps us to remain focused on continuous improvement while appreciating our prior achievements.
EVP & Trust Manager
The Stephenson National Bank and Trust